The board games and outdoor toys markets are experiencing a period of remarkable growth, driven by innovation, evolving consumer preferences, and a renewed focus on physical and social engagement. Recent industry reports from Global Market Insights (GMI) and Expert Market Research (EMR) provide a comprehensive look at these thriving sectors, revealing significant opportunities for businesses and entrepreneurs alike. Below, we’ll analyze the key findings from these reports, explore the trends shaping the markets, and highlight why now is an ideal time to invest in these industries.

Board Games Market: A Renaissance of Analog Play

According to GMI's February 2024 report, the global board games market was valued at $12 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.5%, reaching $16.8 billion by 2032. This resurgence is fueled by several factors:

• Innovation in Game Design: Developers are introducing diverse themes and mechanics, from cooperative storytelling to strategy games. Popular intellectual properties (IPs) like movies, TV shows, and video games are being adapted into board games, attracting both hardcore fans and newcomers.
• Hybrid Models: The integration of digital elements into traditional board games offers tech-savvy consumers an engaging experience while preserving the tactile joy of physical play.
• Social Connection: In an increasingly digital world, board games provide a refreshing alternative that fosters face-to-face interaction and meaningful connections.

Key Segments Driving Growth

• Monopoly Segment: Expected to reach $4.55 billion by 2032 with a CAGR of 4.9%, Monopoly remains a cornerstone of the market due to its nostalgic appeal and innovative thematic editions.
• Strategy & War Games: This segment is projected to grow at a CAGR of 4.4%, driven by demand for intellectually stimulating gameplay that encourages strategic thinking and social interaction.

Regional Insights

North America leads the global market, with an anticipated valuation of $5.53 billion by 2032. The region’s emphasis on social engagement and cognitive benefits has made board games a popular choice for families and hobbyists alike.

Sports and Outdoor Toys Market: The Push for Active Play

The global sports and outdoor toys market, as detailed in EMR's report, reached $15.3 billion in 2024 and is expected to grow at a CAGR of 4.6%, hitting $23.2 billion by 2034. This growth reflects shifting consumer priorities toward health-conscious lifestyles, sustainability, and technological innovation.

Trends Shaping the Market

• Health Awareness: Parents are increasingly prioritizing toys that encourage physical activity, helping children develop motor skills while combating screen fatigue and sedentary habits.
• Sustainability: The demand for eco-friendly materials is driving manufacturers to innovate with biodegradable plastics, wood-based toys, and sustainable packaging.
• Tech Integration: From app-connected trampolines to augmented reality (AR) outdoor games, technology is enhancing traditional play experiences.
• E-commerce Expansion: Online channels are becoming the preferred shopping platform for consumers due to their convenience and wide selection.

Age Group Focus

The market caters to various age groups:

• Under 5 Years: Simple outdoor toys like ride-ons remain popular.
• 5–10 Years: Products like water slides, T-ball sets, and skipping ropes dominate this segment.
• Above 10 Years: Advanced sports equipment such as trampolines and backyard games appeal to older children.

Regional Highlights

North America remains the largest market for sports and outdoor toys, with sales in the U.S. toy retail sector reaching $35.15 billion in 2022. Meanwhile, China’s large child population offers significant opportunities for growth in the Asia-Pacific region.

Opportunities Across Both Markets

The data from GMI and EMR reveals several overlapping opportunities between these two markets:

• Innovation as a Growth Driver: Both industries are thriving on creativity—whether it’s through integrating technology into traditional products or designing unique gameplay mechanics that cater to niche audiences.
• Sustainability as a Differentiator: Consumers are increasingly drawn to brands that prioritize eco-friendly practices. Businesses that incorporate sustainable materials into their products can gain a competitive edge while addressing environmental concerns.
• Social Connection as a Core Value: Whether it’s families gathering around a board game or kids playing outdoors with friends, both markets emphasize fostering human connection—a value that resonates deeply in today’s digital age.
• E-commerce Accessibility: The rise of online retail channels provides businesses with scalable distribution models, making it easier than ever to reach global audiences.
• Targeting Multiple Demographics: Both markets cater to diverse age groups, offering opportunities to develop products that appeal across different life stages.

Why Now is the Time to Act

The convergence of these trends makes this moment particularly opportune for businesses looking to enter or expand within these markets:

• The board games market is experiencing a renaissance as consumers seek analog experiences that foster social interaction.
• The sports and outdoor toys market aligns with growing health awareness and sustainability trends.

**References:**

1. Global Market Insights. "Board Games Market Size | Trends Report, 2024 – 2032." Published February 2024.
[Read more about the board games market](https://www.gminsights.com/industry-analysis/board-games-market)

2. Expert Market Research. "Global Sports and Outdoor Toys Market Report and Forecast 2025-2034." Published January 2025.
[Read more about the sports and outdoor toys market](https://www.expertmarketresearch.com/reports/sports-and-outdoor-toys-market)

3. Expert Market Research. "Sports and Outdoor Toys Companies." Published January 2025.
[Explore companies in the sports and outdoor toys market](https://www.expertmarketresearch.com/reports/sports-and-outdoor-toys-market/companies)

4. Global Market Insights. "Outdoor Toys Market Size, Share & Forecast, 2025-2034." Published December 2024.
[Learn more about the outdoor toys market](https://www.gminsights.com/industry-analysis/outdoor-toys-market)